To celebrate the early access launch of Peachy & Amelia in-store, we brought a little commotion to the high street. Amelia Dimoldenberg made an unexpected appearance in our store window as a live mannequin, surprising fans and passersby before stepping out to meet the crowd. The Peachy community showed up in style, lining up to shop the new drop of slinky tops, mini dresses, and shimmering metallic knits.

Buzzballz were on hand with chilled drinks to keep everyone refreshed as the store buzzed with energy. Thank you to Amelia and the Peachy community, as always, for making this moment unforgettable.

Photographer: Jake Saint Love Axler