behind the scenes of Peachy Holiday 25'

starring our forever muse Mia Khalifa

Shot in New York, we're sharing our founder's camera roll from the day, from golden hour over the city skyline, to fun shoot props and NYC seafood spots.

As the shoot wrapped up, we asked Mia some questions about her time working with Peachy.

What drew you to collaborating with Peachy Den for their AW25 collection campaign?

I knew it was going to be a lot of fun. Peachy Den has this playful, lively energy that just makes you want to be part of it. The idea of working with a brand that doesn’t take itself too seriously but still makes amazing clothes was really exciting to me.

The Patti Coat is highlighted as the show-stopping piece of the season. What was your reaction to putting it on for the first time?

My first thought was, “Do I have to give it back?” It’s the kind of piece that makes you feel immediately special. The moment you put it on, it changes your whole mood and you can’t help but feel like everyone should see it.

If you could choose one look from AW25 to wear every day for a week, which would it be and why?

I would pick the stretchy long sleeve crew neck shirt. It’s simple, but it has a coolness to it that works in any situation. You can wear it layered or on its own, and it still feels like a statement without trying too hard.

What aspects of Peachy Den’s creative direction resonated with you most when you first heard about working with them?

The dry, British humor immediately stood out. I loved that the clothes feel fun but still stylish. It made me excited because it felt like a brand I could really connect with, one that’s not afraid to be a bit cheeky while still looking great.

How would you describe the experience of bringing your own energy and persona into a collection rooted in British rock-and-roll glamour?

It felt like a perfect match. Growing up, I was obsessed with that world, from the attitude to the style, so being part of a campaign with that energy was really natural. I could bring my own personality into it while also celebrating that iconic rock-and-roll vibe.

peachy holiday 25'