I choose peachy!

behind the scenes of our spring 26' campaign with f5ve

Step inside the Peachy Spring '26 set with our favourite Japanese girl band, f5ve. Alongside behind the scenes moments captured on Iphone 5 in true 2010s style (cue pastel wigs, union jack teddies, and fun lip colours) we caught up with the girls to find out more about their favourite pieces from the collection, and what it was like shooting with Peachy.

After wrapping up the shoot, we had a chance to catch up with f5ve’s Rui, Kaede, Sayaka, Ruri, and Miyuu.

What was it like shooting Peachy's Spring Campaign?

Rui: First of all, I’m very honoured to collaborate with Peachy Den and to shoot with such an amazing team. Every single member of the crew was wonderful and so sweet…♡ It was a dream come true for me, because shooting a fashion brand campaign in the UK as f5ve has always been one of my dreams ✩*˚ The shoot was so exciting and I was soooo happy, because Peachy Den’s clothes gave me a playful feeling, elevated my style in a sophisticated way, and made me feel more confident.

The styling in the shoot is so 2010s-inspired! What do you think of this era of fashion coming back?

Sayaka: I’m happy to see 2010s fashion coming back. It was such a playful and expressive era, and I remember everyone enjoying their own style freely! It’s exciting to feel that same sense of freedom again, being able to have fun with fashion without strict rules :)

Do you each have a favourite piece in the Peachy Spring '26 collection?

Ruri: My absolute favourite is the yellow set from the shoot! I love how cohesive it looks styled together, the brightness is so adorable ♡ The silhouette of both the top and pants is just too good, that’s what I love most! Take a look and find your own favourite pieces!!

Where could you imagine wearing Peachy Den’s new collection?

Miyuu: Honestly, I could wear it anywhere!! It's so cozy and comfortable, yet undeniably sleek and elevated. I love that it fits so natually into different moments - whether I'm casually grabbing coffee, dressing up for a party, or spending a day in the studio ;))) It feels effortless, and still so special⸝⸝⸝♡

Lastly, what are you most excited for in 2026?

Kaede: One of the things I’m most excited about is sharing new music with the world! ☺ Our fans are really waiting for is new music, and I’m always wondering, what kind of new world can we express next? It makes me so excited!! We’ve also been receiving so many messages saying, “Please come perform in my country!” So if we could go and perform in lots of different countries, that would honestly be the best ❤ I really want to meet our fans in person, and I’m hoping that this year we’ll have even more chances to see everyone than we did last year. And not just music, like our recent collaboration with PeachyDen, I hope this can be a year where we challenge ourselves with new things too, like shooting with fashion brands and trying things we’ve never done before!!

PEACHY SPRING '26